Job PostingMarketing Manager, Health Equity at Autism Society of America

About the Autism Society of America:

For 58 years and counting, the Autism Society, including our nationwide network of affiliates, connects people to the resources they need through education, advocacy, support, information and referral, and community programming. The Autism Society’s mission is to create connections, empowering everyone in the Autism community with the resources needed to live fully. Our vision is to create a world where everyone in the Autism community is connected to the support they need, when they need it.

About the Vaccine Education Initiative:

In September of 2020, the CDC selected the Autism Society to receive funds to address vaccine hesitancy in the disability community. With these funds, the Autism Society created the Vaccine Education Initiative (VEI) to establish a tailored public health model to promote vaccine education, confidence, and access. The VEI served as a pilot program which has successfully engaged members of the Autism community and healthcare providers. The focus of the VEI pilot has been COVID-19 vaccination, but the need in our community extends far beyond the pandemic. To meet these needs, the Autism Society is dedicated to expanding the Vaccine Education Initiative across the country. This grant allows the Autism Society to further empower vaccine confidence, education, and access across the country. 

Position Summary:

The Marketing Manager is a grant-funded, temporary, full-time position with secured funding from February 2023-April 2024. The Marketing Manager is responsible for the implementation and management of grant-related marketing activities, inclusion strategy, content development, communications, media management, and vendor support. This position will provide general oversight of VEI marketing planning, development and execution. The marketing efforts support the Autism Society of America’s constituents, as well as the affiliate network that carries out the brand values in 70+ markets across the country.

Organizational Structure: This position reports to the Chief Marketing Officer, who will provide general oversight of the marketing direction for this program. The Marketing Manager will collaborate with Marketing and National Program team members to execute deliverables, and directly manage vendor relationships with freelancers and/or agency partners related to this program.

Ideal candidate: The ideal candidate is an impact-driven marketer who seeks to advance health equity within the Autism community. They are self-motivated, highly collaborative, and comfortable navigating detail-oriented marketing campaigns and relationships related to strategic change and continuous improvement. They are creative, and have significant experience in all areas of marketing, including but not limited to, content creation, communications, social media, email marketing, digital marketing, advertising, relationship management, and strategic development.

Experience: 

• 5-7 years marketing experience

• Successful experience with project management

• Relevant experience creating and implementing 360 marketing campaigns

• Proficiency with Canva; knowledge of Adobe suite a plus

• Tech savvy, ability to troubleshoot 

• Knowledge of social media platforms and best practices

• Understanding of SEO and web traffic metrics

• Experience with website management, and light web design preferred; Wordpress, light html.

• Competency in Microsoft Office (Word, Excel, Google Suite, and web/cloud-based collaborative software with comfort navigating technological tools to organize, prioritize, and execute project management tasks

• Excellent multitasking skills; Experience managing multiple projects and deadlines simultaneously

• Critical thinker and problem-solving skills

• Excellent time-management skills

• Creative, strategic thinker

• Strong attention to detail

• Must be motivated and able to work with minimal supervision

• Exceptional communication skills

• An open and inclusive style that encourages teamwork and acknowledges enthusiasm and success.

• Knowledge and experience within the Autism community preferred

Core Competencies: 

• Strong collaboration and relationship-building skills with comfort facilitating productive and solutions-driven collaborative work groups and teams

• Strong attention to detail with the ability to apply big-picture and forward-thinking mindset to planning, improvement, and expansion efforts

• Effective communication - orally and in writing to clearly and effectively convey vision, process, provide direction, report progress, and share key information with internal and external stakeholders both virtually and in person

• Maintain awareness of current topics and trends across the Autism community 

• Strong training, presentation, and public speaking skills

• Ability to navigate technological tools to organize, prioritize, and execute project management tasks.

Job Responsibilities:

• Oversees planning and implementation of marketing strategies, plans, and objectives; works with grant budgets to strategically plan for annual content, campaigns, events and programmatic support.

• Guide implementation of VEI marketing strategy

• Oversee the development of curriculum and marketing materials designed for affiliates, healthcare providers, and the Autism community

• Assists and oversees content creation and copywriting for all channels.

• Helps create, execute and implement marketing initiatives and operational tasks.

• Works with agency partners and internal departments to ensure cohesive brand messaging, voice, and branding are achieved and consistent.

• Prepares marketing reports by collecting, analyzing, and summarizing channel data, and utilizing for strategic planning and content planning.

• Plan and capture data to support stronger marketing strategies and content optimization.

• Supports and helps manage marketing team member projects, tasks, and timelines related to VEI program

• Support the development and contractual execution of strong partnerships with national and regional/local organizations that offer support for program participants 

• Direct internal and external collaboration, including meetings with subject-matter experts and affiliate leaders, and address feedback with any third-party consultants and collaborators

• Support the development team and/or independent contractors to support major gifts, federal grants, and other prospective funding projects

• Willingness to travel for event support and partner meetings.

Job-Type and Work Environment:

• The Autism Society of America has a strong organizational culture, dedicated to diversity, equity, dignity, integrity, and inclusion.

• This job is temporary, full time, with 40 hours per workweek expected.

• 10-15% travel anticipated 

• This is a remote position for applicants within the contiguous United States

The Autism Society is an Equal Opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Qualified individuals with Autism are encouraged to apply. If you require accommodations during the interview process, please include your request in your cover letter.